Farmers who are interested in new marketing opportunities can learn what grocery store buyers and other retail buyers are looking for in N.C. food products at this workshop offered by Rowan County N.C. Cooperative Extension. In the one day workshop you will learn the best business practices identified by buyers in these markets that are actively looking for local food suppliers. In the workshop you will receive information about how to build relationships with these buyers packaging and labeling, successful marketing strategies, pricing, food safety issues and regulatory concerns. Groceries buyers, other buyers and successful farmers will share how to access these retail markets during panel discussions and answer your specific questions.
Retail Ready is a program for farmers interested in selling to restaurants, groceries and other retail buyers by expanding their current markets.
The workshop will take place from 9 a.m. to 4 p.m. Registration for the Retail Ready for Local Foods is $20 which covers the class workbook, lunch, and refreshments. Registration is due by March 11, 2013. Click here to download the registration form.